"DESIGN WON'T
SAVE THE WORLD.
"DESIGN WON'T
SAVE THE WORLD.
But it damn sure makes it look good."
– Mary Crawford
But it damn sure makes it look good."
– Mary Crawford
RIVIAN
Digital/Print Marketing Materials, Concepting, and Social Media Content Creation
Rivan is expanding their direct-to-consumer model and opening SPACES in multiple cities across the country. I've provided several in-store and online marketing materials, as well as concepted with their marketing team on new ways to connect with consumers from city to city.
Brand-Aligned Cross-Channel Marketing Campaigns
Because they rely heavily on online advertising to promote their product and this new SPACES concept, it was crucial that we deliver content that speaks directly to the consumer through those channels. Carousel ads and city-specific color palettes helped tie in the digital impact with on-site creative to land a cohesive experience. Giveaways and other fun live events were promoted to generate attendance and increase brand recognition.
