"DESIGN WON'T
SAVE THE WORLD.
"DESIGN WON'T
SAVE THE WORLD.
But it damn sure makes it look good."
– Mary Crawford
But it damn sure makes it look good."
– Mary Crawford
INCITE FIT GROUP
Branding for Multiple Programs, Social Media Content Creation and Marketing Material Design
For the past decade, I have had the opportunity to work with the team known today as the Incite Fit Group. This group of trainers and dieticians needed a cohesive family of programs over the years to bring their very different modules to the masses and to cater to the wide range of clientele who seek their various types of services.
Each unique community carried it's own "brand" and design style to fit the trainers as well as the target clients. When the brands are featured together, it was crucial that they supported one another under the Incite Fit Group umbrella.
Social Media Content, UX and
Marketing Material Design
The fitness trainers all utilized a social media-based delivery and marketing platform, including branded wallpapers, introduction graphics, program materials, physical and digital information cards, etc.
The online program delivery service Kajabi emerged as an ideal delivery platform for this team, and we worked to develop fitness and meditation video programs. Each of the different practices demanded a different graphic theme, while still carrying a cohesive, overarching look and feel.
Logo Builds - Animation
The various programs and videos kicked off with a short logo animation, created in Adobe After Effects.