PRITCHETT

Website and Product Design, UX, Social Media Content and Marketing Material Design

As the current Head of Creative at Pritchett, LP, I am responsible for all of the visuals that the corporate consulting company delivers. I produce content-rich videos, print and digital handbooks, company websites, email marketing campaigns, social media content, and participant materials for multiple training programs.

Pritchett's second focus, you², centers on coaching individual growth and performance. My team carefully curates Pritchett's original content to promote a lifestyle of self-improvement and achievement through community and the proven success methodologies written by Dr. Price Pritchett.

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UX, Print and Digital Product Design

With over 40 popular books and handbooks in circulation, Pritchett is constantly updating previous publications or producing new digital products and articles to keep up with the changing times.

I have designed over 10 books in the Pritchett catalog and have helped bring the traditional printed format into the digital space – my team created Pritchett's web-based digital delivery platform in response to growing demand and changes in consumer habits due to Covid-19. To enhance the learning experience, digital toolbooks were created from traditional handbooks – exercises, supporting videos, and other interactive tools were added to the experience and formatted to be enjoyed on any device.

Marketing Strategy and Execution, Website, and Online Store Design

My arrival at Pritchett started with a full redesign of the company's websites and marketing strategy, including email campaigns, flyers, a new social media presence, and a shift from selling traditional products and services to building a sense of "lifestyle" around the Pritchett you² family of products.

The two websites and marketing of their products needed to carry a tone suitable for their respective audience, yet feel cohesive as Pritchett brands. Each carry their own social media presence as well, and we successfully marketed products between content posts to retain those followers.

Pritchett website: www.pritchettnet.com

Pritchett you² website: www.pritchettyou2.com

Video Production

Pritchett had a vision to deliver their messaging through compelling videos. Through a contract with Getty for sourced content and shooting original footage, I produced over 120 videos for Pritchett that help drive home the methodologies or that market their products and services. Their clips™ subscription service included sixty 1-minute videos delivered weekly and would play a huge role in my production of the Pritchett you² Master Class. Please enjoy a hand-picked collection of videos below!